5 star review

"I have felt so much mentally clearer since swapping to half caf and less overwhelmed on busy days"

I am absolutely loving the Easy Afternoon half caffeine coffee beans. I really enjoy a morning latte, but previously found myself jittery with too much caffeine.

Lauren B. Verified Trust Pilot Review 03.03.2026

71mg caffeine per cup

Around half the caffeine of a typical coffee shop coffee.

Comfortably within NHS guidelines

Helps you stay within the recommended 200mg daily limit.

Full flavour, lower caffeine

Sugar Cane decaffeination preserves flavour.

Designed for real life

Perfect for pregnancy, new parents and anyone seeking calmer energy.

Why I started Counter Coffee

My journey with Counter Coffee started when our daughter was born.

Like every new parent, we were running on empty. Mornings needed strong coffee just to function, but too much caffeine meant the crash hit harder, anxiety crept in, and sleep became even more fragile. It felt like a constant trade-off: energy now or rest later.

What surprised me most was how hard it was to find clear, reliable information about caffeine. Something so central to our daily routine, yet completely guesswork.

Counter Coffee came from that moment. It’s for anyone who loves great coffee but doesn’t want to feel at the mercy of it. Coffee that lets you choose your level, so you can enjoy the lift without sacrificing how you feel later.

Bobby -Founder